2010: All Eyes On: Part Four : Amelia Ideh (putmeonit.com)
1, 2,3,… Part four in the ongoing series of 2010 predictions, and in comes Amelia of Putmeonit.com, one the nicest music blogs I’ve discovered over the last couple of months.
Amelia: “When Alex asked me to make some predictions for 2010 I realised it wasn’t easy to separate what I would like to happen from what probably will happen. This is a relatively optimistic view on 2010 since I will be blogging, producing live events, promoting great artists and generally doing my best to help make it a good year in music!” – photo: Shan Phearon
Get with the program,…
Female DJs & producers
We’ve had front runners like Georgia Anne Muldrow, Ikonika, Micachu, Cooly G, Goldielocks and Muhsinah making waves for a while, and this year I have the feeling Nadsroic, Tokimonsta, Eclair Fifi, Ahu, Josey Rebelle and DJ Kunto are names will be hearing a lot from. I think it will start to become much more commonplace for emerging female singer songwriters to take more control over their sound, and for women to get so sick of sausage-fest parties they’ll get behind the decks more often.
I don’t mean the World Cup, I mean Tunde Adebimpe (TV on the Radio), Nneka, Ty, Sade, Eska, Michael Olatuja, TinashÃ©, David Okumu, Charlie Dark, Tawiah, Kwes, Bridgette Amofah, The Cock n Bull Kid, Tanya, Benin City, Beth Mburu and all of the other artists of African descent who are making truly brilliant original black music (that I think & hope will explode throughout 2010); and happily they probably owe more to their parents’ record collections and Radiohead than they do to current US R&B and hip hop.
Everyone and their Mum will get signed
Not just because of the number of indie labels out there, more than 25 MC based acts in the UK have been signed to major label deals recently. Labels have always played the numbers game (one Tinchy, or rather the Star in the Hood merch, will pay for 10 less succesful acts until they get dropped), but the cynic in me says that major labels are falling down a big black hole, clutching at branches they hope will all turn in to N Dubz, discarding the rest fast. It’s turning mainstream UK urban music in to Primark and at some point labels will have to start relying on talent, not marketing and promotion.
If there’s one thing the recession proved it’s that a 9-5 doesn’t equal job security, and with writers like Steve Pavlina and Seth Godin around I suspect a whole new breed of freelance creatives will emerge, feeling like they may as well try holding two fingers up to “The Man” for once. I mean how hard can it be to learn a bit of CSS, Photoshop, or Logic?
Remember you’re an individual…just like everyone else.
People complained that the 00′s were bland and nondescript but in 2009 artists started to look like the love child of Bjork and David Bowie, developed a mysterious secret identity, shaved some of their hair off, and generally had to beg borrow or steal an “alternative” quirk. I think live shows will continue to get more and more elaborate, and the low budget – high return tour will all but disappear as competition for gig revenues increases. I think we’ll say goodbye to t-shirt and jeans, backing track PAs, lack-luster performers, and hello to more set, costume and lighting designers, great live bands, brilliant and interesting performances, and painful ticket prices.
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